Familiarization and press trips are tours or excursions that complement the promotional and marketing activities carried out by INGUAT according to the Master Plan of Tourism 2015-2025.

Based on the type of people involved, their interests, and the programs to be developed, these trips are divided into three main groups:

1. Familiarization trips for the tourism and meetings industry.
2. Press or filming trips aimed at promoting tourism in Guatemala.
3. Support trips of cultural, investment, artistic, advertising, etc., interest.

Through familiarization and press trips, the knowledge and personal experiences of tourism industry members at both national and international levels are expanded and enriched. These participants, who have a direct or indirect influence on the decisions of travelers, can positively impact the country’s tourism promotion efforts.